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  Google confirms that it has finished rolling out its “November 2021 spam update”, a new search ranking algorithm update targeted at curbing spam. The company confirmed it in a tweet.  Exact details of this update were not provided, though most of us know Google regularly rolls out spam updates to maintain a high quality of search results.  This year, Google has already rolled out three spam updates, and the latest update marks the fourth algorithm update to control spammy websites.  Thanks to these updates, Google has automated systems that keep more than 99% of visits from search results free of spam.  Google’s automated systems blocked almost 25 billion spammy pages last year from being indexed in search results. Websites following Google’s webmaster guidelines should not much to worry about these updates, but it is a matter of concern for those following substandard SEO practices.  Google has a very clear definition of spam, which primarily includes lo...

  Ventures always welcome positive and fruitful changes. One such change worth mentioning here is the introduction of AMP (Accelerated Mobile Pages), a commendable step by Google to provide faster loading time for mobile websites. Google even introduced AMP as a rank booster, due to which it has now become a leading SEO trend. Importance of AMP  Today, the use of smartphones and tablets has revolutionized the way of working. This is the reason companies are heavily investing in  b2b e-commerce mobile apps . Favorable results and wide usage of implementing AMP encourage marketers to boost SEO. Page speed is a priority for time-poor users these days, and AMP efficiently caters to this requirement. Now, let’s get started with the extravagant benefits of accelerated mobile pages in context with SEO. Impact of AMP in context of SEO  Optimized browser visibility  AMP is highly beneficial for publishers across the globe. The reason is, search results exhibit AMP pages ...