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  News websites keep breaking news every second, but their number is relatively high. Why do you think your news website will rank at the top position? It is not just the informative news article that will do the magic for you, but there is one more thing you need the most, i.e., SEO. You need to know the best ways to optimise your website to conquer the world of online journalism.  In this blog, we will describe the SEO techniques for news websites. So, are you ready to start winning the traffic sweepstakes? Continue reading!  1.  Make your site easily browsable  News websites tend to have thousands of pages as they publish news articles every second related to exciting events happening across the globe. So, try not to make a mess out of your news website. Make sure your website contains a search bar to facilitate an easy search for information. Try including pagination or infinite scroll, as both work best in their own ways. Use categories or tags for systemat...

User acquisition is indeed the central metric for determining the overall success of a mobile app. High download rates won’t yield desired revenue if you don’t have active users. Brands nowadays are spending huge money to acquire users, but the true essence of this acquisition lies in engagement. Mobile app engagement and retention are two crucial metrics that provide deep insight into the success of a mobile application. Low app engagement can lead to low revenue, quashing all your business objectives. In this blog, we will talk about some powerful tips to boost your app’s user engagement. Five tips for increasing app engagement and user retention Use push notifications Users who receive personalised brand interaction are more likely to return to your mobile app. This interaction can be as simple as sending a push notification welcoming users or providing crucial information as users progress through the mobile app. Successful apps use such interaction to shape the customer journey th...

  In today's highly competitive business landscape, building a product/brand is pointless without knowing who you are building it for. This issue can be easily resolved by identifying your target audience. A target audience is a set of people that are intended to use your product or services. In this blog, we will primarily focus on identifying the target audience for mobile apps. But before you start this process, make sure you get an app developed by a reputed   smartphone app development company .    Why do you need to identify your target audience?  It is crucial to understand who your future products are meant for and which target market segment it is aimed at. This approach allows  mobile app development services  providers to narrow down their focus and features. This information will help you establish your brand in the market. Below are some key benefits of understanding your target audience. You can create products or services that can fulfil...

  User experience can decide the success and failure of a mobile app. Without an in-depth understanding of your target users' in-app behaviour, you won't be able to build a mobile product that can satisfy their needs or exceeds expectations. UX involves everything affecting a user's interaction and perception of a product. Developing a mobile app against user data facilitates creating mobile solutions that address users' pain points. This blog outlines five tips to achieve optimal mobile UX. You can also consult with a  mobile app development company in India  for the same. Error-free functionality  App developers often don't put enough effort into perfecting a mobile app's functionality, but this is the biggest mistake they make. According to a research, around 21 percent of mobile users abandon an app after one use if the app doesn't deliver a pleasant experience. Make sure your application can help users accomplish their task/goal, providing a solid motiv...

Creating high-quality content that can drive organic traffic to your website can be challenging. Many English ninjas may be able to write decent content, but they often fail at writing content that can drive SEO results. The primary goal of SEO writing is to create content that can attract new clients while retaining the old ones. Once you have the proper framework and guidelines, this complex task can become simpler.     In this blog, we will share some latest SEO writing techniques and best practices that you can follow this year to get magical SEO results. Continue reading for the powerful SEO content writing tips. Identify your target audience and call to action  Before you think about the structural elements of writing a good SEO article, consider your target audience and what action you want them to take. You must understand the persona of your target audience and where they stand on the funnel—top, middle, or bottom. This is a critical evaluation process befor...

  In this digital era, when people want to find something, be it a service or a product, the first thing they do is an online search. 'Google it' has become a norm nowadays. Gone are the days when people would refer to printed marketing materials or the Yellow Pages to find a service, making the entire search process hassle-free. However, this ease of putting things online has its own drawback; your content gets lost in the pool of information. Search engines can be precise for users who know exactly what they are looking for but narrowing down the options can become tricky when it comes to general search. So, how to tackle this problem? Identify keyword cannibalisation  It's quite simple to identify possible keyword cannibalisation issues on your website. Generally, searching for the lines of "Domain + keywords" will give you the information you are looking for. You will get a list of results, but are they the ones you want? Is the blog you posted three years ago...

For the past few years, the world of Search Engine Optimisation has faced some challenges, mainly because of the constant Google Updates. Getting the topmost ranking on the search engine is the ultimate goal of all SEOs. However, the SEO game has changed dramatically in the past few years. So, having your website shine among the crowd is extremely difficult now. With "Rank 0" or "Position 0", winning this game can become quite easy. It is because this rank is Google SERP's highest organic ranking result. Featured snippets can help you achieve it. If you are looking for the best ways to optimise your website, then continue reading!   1. Importance of featured snippets  Featured snippets offer many benefits. If you can utilise them properly, you can get high authority, increased traffic, and improved SEO. Let's see what exactly they can do in detail. Featured snippets can help you get more clicks. These snippets allow gaining a high number of clicks from the o...

High-quality and informative content is a key to digital marketing success. After all, the saying ‘Content is King’ wasn’t coined for nothing. Delivering excellent content is a subtle way to help readers find the information they are looking for. But the question remains how to make the most out of it? Content is a valuable resource for every website if it is well managed, optimised, updated, and repurposed efficiently. In fact, apps with the best cross-platform framework 2022 and high-quality content have the best chances to compete in the online market. However, without purpose or aim, the ‘thing’ that’s meant to be ‘king’ can become unmanageable and overwhelming. So, how to manage your content properly? The answer is content audit. What is a content audit?  A content audit is a well-organised documentation of all your website content, allowing you to analyse, repurpose and optimise existing content for maximum growth. Once you have collated all your content, now is the time to a...

Marketing and developing a software product are equally important. Yes, we are talking about mobile application marketing here, which helps build an audience that can turn potential customers later on. Unfortunately, there is no shortcut or a single way to conduct a successful mobile app marketing campaign because a lot depends on your business and target audience. Make sure you use the best app development software for android and ios before starting any campaign. Here are the top five ways to grow your mobile app traffic. 1. Pre-launch campaign Your campaign should start before the actual mobile app release and continue for a significant span after the launch. Get it developed by the best android app development company. You must put in constant marketing efforts as the mobile application you have launched will compete with numerous apps with each passing day. Your app and marketing efforts must be unique to attract the target audience. 2. Advanced strategic planning Initiate a mob...

  Landing pages are the essence of online marketing campaigns, so why are they underutilized? The primary reason why businesses don’t use landing pages is that they aren’t fully aware of how to set them up. Landing pages are critical to the success of your lead generation campaigns, and in this blog, we will discuss how to find top performing landing pages. This is something where a pwa development company can’t provide you guidance as they focus on mobile apps. So, it is advisable to consult with a website development company. Now, let’s get started! If you want to grow your website traffic, create content similar to what’s already working or trending. The best way to identify which type of content attracts the most traffic is by looking at your top landing pages and popular post types. To find the best performing landing pages on your website, you need to go to the publisher’s report. You can do this by selecting Publishers from the top menu, and the first report will be of top ...

Many businesses struggle to come up with innovative ways to increase website traffic. There is a lot of information available online, but not all of it is relevant and helps you get positive results. If you have been looking for the best ways to optimise your website to increase traffic, here are the top five ways to yield results. 1. Keyword Research  You must include relevant keywords in your content to make it searchable. Keywords should be used in a natural flow, not forced into the content to degrade its quality. It is essential to include keywords in all types of content, like the page title, meta description, URL, headers, etc. Numerous tools are available online for keyword research such as SEMrush, Ahrefs, etc. These sites also show what keywords competitors use, related keywords, etc. 2. Create quality content  Posting content regularly isn't going to help anymore. You need to create content that can cut through the noise. In fact, informative and memorable content i...