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Many businesses struggle to come up with innovative ways to increase website traffic. There is a lot of information available online, but not all of it is relevant and helps you get positive results. If you have been looking for the best ways to optimise your website to increase traffic, here are the top five ways to yield results. 1. Keyword Research  You must include relevant keywords in your content to make it searchable. Keywords should be used in a natural flow, not forced into the content to degrade its quality. It is essential to include keywords in all types of content, like the page title, meta description, URL, headers, etc. Numerous tools are available online for keyword research such as SEMrush, Ahrefs, etc. These sites also show what keywords competitors use, related keywords, etc. 2. Create quality content  Posting content regularly isn't going to help anymore. You need to create content that can cut through the noise. In fact, informative and memorable content i...

User intent has been an old player for content marketing that has been in the limelight before 2008, but now this focus has become more prominent because of technological advancements. In reality, it is perhaps currently one of the most crucial aspects of marketing online. What exactly is user search intent?  It is not enough to insert some keywords into a blog post and expect it to rank in search results in the present-day scenario. It’s all about what the user is looking for. There was a time when users had to go through pages upon pages to find specific information. Nowadays, users rarely see page two since they find relevant information on page one. This is a result of user intent. Many searches focus on at least four-word phrases. These are often referred to as “long-tail keywords.” It guides the search engine to find specific information based on a particular topic. This is something that a cross-platform app development company can’t really help you with, but digital markete...