Top 4 reasons you need to optimise content for user intent

User intent has been an old player for content marketing that has been in the limelight before 2008, but now this focus has become more prominent because of technological advancements. In reality, it is perhaps currently one of the most crucial aspects of marketing online.

What exactly is user search intent? 

It is not enough to insert some keywords into a blog post and expect it to rank in search results in the present-day scenario. It’s all about what the user is looking for.

There was a time when users had to go through pages upon pages to find specific information. Nowadays, users rarely see page two since they find relevant information on page one. This is a result of user intent.

Many searches focus on at least four-word phrases. These are often referred to as “long-tail keywords.” It guides the search engine to find specific information based on a particular topic. This is something that a cross-platform app development company can’t really help you with, but digital marketers are well aware of it.

You get benefitted from content optimisation by demonstrating to Google that you have what a user is looking for.

Reasons to strive for user intent 

Is it essential to focus on writing for user intent? Can’t you use long-tail keywords and achieve a similar outcome? Not really. Too many variables come into the picture when Google crawls your page for content. Here are five reasons why you should work on optimising content.

1. Helps search engines classify the content 

The importance of keywords still persists, but the approach toward keywords has changed over time. Search engines like Google thoroughly analyse the words of an entire article to categorise its purpose correctly. Keywords are still important, but the overall content makes more difference now.

2. Precise match to user needs

When you optimise user intent, you create unique content for a specific purpose. This means people looking for that information will likely read your content. The content on your website should answer their search query.

3. Creates more engaging content 

It’s not just search engines that are searching for high-quality content to display on a results page. People are also interested in more specific content in comparison to general content. It’s like focussing on a particular target for precise accuracy.   

You motivate visitors to revisit your website by answering their exact questions. This is all about fulfilling the requirement of a user.

4. Adapted for mobile search 

With a massive increase in mobile users, you not only need to optimise for voice search, but you also need to understand how people are searching on their mobile devices. A lot of people casually look for information on Google or Siri. You need to identify the conversational structure or tone when writing content. Try to write in a more friendly and natural tone.

5. Attracts high-quality visitors 

By optimising for user intent, you strive to write content to answer specific search queries. This also means the users finding your content from search engines are interested in the topic before even visiting your website.

This results in getting visitors who are more likely to make a purchase or take action. It’s far better than blinding running after increasing low-quality traffic on a website.

Conclusion 

There are numerous benefits of creating content that is geared towards user intent. Search engine optimisation is something beyond keywords. It is all about engaging your audience by identifying what they are looking for. Try to create content that can answer the users’ queries. If you are looking for the best ways to optimise your website, this is definitely one of them to ensure quality users come to your website.