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For the past few years, the world of Search Engine Optimisation has faced some challenges, mainly because of the constant Google Updates. Getting the topmost ranking on the search engine is the ultimate goal of all SEOs. However, the SEO game has changed dramatically in the past few years. So, having your website shine among the crowd is extremely difficult now. With "Rank 0" or "Position 0", winning this game can become quite easy. It is because this rank is Google SERP's highest organic ranking result. Featured snippets can help you achieve it. If you are looking for the best ways to optimise your website, then continue reading!   1. Importance of featured snippets  Featured snippets offer many benefits. If you can utilise them properly, you can get high authority, increased traffic, and improved SEO. Let's see what exactly they can do in detail. Featured snippets can help you get more clicks. These snippets allow gaining a high number of clicks from the o...

High-quality and informative content is a key to digital marketing success. After all, the saying ‘Content is King’ wasn’t coined for nothing. Delivering excellent content is a subtle way to help readers find the information they are looking for. But the question remains how to make the most out of it? Content is a valuable resource for every website if it is well managed, optimised, updated, and repurposed efficiently. In fact, apps with the best cross-platform framework 2022 and high-quality content have the best chances to compete in the online market. However, without purpose or aim, the ‘thing’ that’s meant to be ‘king’ can become unmanageable and overwhelming. So, how to manage your content properly? The answer is content audit. What is a content audit?  A content audit is a well-organised documentation of all your website content, allowing you to analyse, repurpose and optimise existing content for maximum growth. Once you have collated all your content, now is the time to a...