Importance of featured snippets for SEO

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For the past few years, the world of Search Engine Optimisation has faced some challenges, mainly because of the constant Google Updates. Getting the topmost ranking on the search engine is the ultimate goal of all SEOs.


However, the SEO game has changed dramatically in the past few years. So, having your website shine among the crowd is extremely difficult now. With "Rank 0" or "Position 0", winning this game can become quite easy. It is because this rank is Google SERP's highest organic ranking result. Featured snippets can help you achieve it. If you are looking for the best ways to optimise your website, then continue reading!  

1. Importance of featured snippets 


Featured snippets offer many benefits. If you can utilise them properly, you can get high authority, increased traffic, and improved SEO. Let's see what exactly they can do in detail.

Featured snippets can help you get more clicks. These snippets allow gaining a high number of clicks from the organic search results. Many SEO experts refer to featured snippet boxes as "Position 0" because they are visible at the top of the search results.

According to Search Engine Land, a featured snippet can help you get almost 8% of all the clicks. So, if you are able to get your content in the featured snippet, it can significantly boost your organic click-through rate.

2. Featured snippets push the "no-click searches" number 

"No-click searches" means that Google users don't have to click on the various search results because the featured snippet has already provided the answer they were looking for. So, this kind of search result can always answer a user's search query without making them click on any other search results links.

Also, when users click the link for further information, there is a high chance that they will make a purchase.

3. Indicates that your content is useful and well arranged 

Featured snippets aid the material evaluation as well. So, if Google picks your website to be a part of snippets, it clearly indicates that your content is valuable for users. Regardless of using the best mobile cross platform framework 2022, you must pay attention to the website content.

Bottomline 

Featured snippets can help you get the top ranking on search engines quickly. It allows you to establish your brand digitally, which leads to high revenue. Competing for snippets can be a little difficult, so create content that can resolve users' search queries efficiently. Your content should be unique and high in quality. Also, use schema markup in your content to help search engines understand your website.

Keep a check on analytics through amp google analytics 4, as this will give you clear data about what is working and what is not. This way, you can improvise your content and get featured snippets.

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