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Marketing and developing a software product are equally important. Yes, we are talking about mobile application marketing here, which helps build an audience that can turn potential customers later on. Unfortunately, there is no shortcut or a single way to conduct a successful mobile app marketing campaign because a lot depends on your business and target audience. Make sure you use the best app development software for android and ios before starting any campaign. Here are the top five ways to grow your mobile app traffic. 1. Pre-launch campaign Your campaign should start before the actual mobile app release and continue for a significant span after the launch. Get it developed by the best android app development company. You must put in constant marketing efforts as the mobile application you have launched will compete with numerous apps with each passing day. Your app and marketing efforts must be unique to attract the target audience. 2. Advanced strategic planning Initiate a mob...

  Landing pages are the essence of online marketing campaigns, so why are they underutilized? The primary reason why businesses don’t use landing pages is that they aren’t fully aware of how to set them up. Landing pages are critical to the success of your lead generation campaigns, and in this blog, we will discuss how to find top performing landing pages. This is something where a pwa development company can’t provide you guidance as they focus on mobile apps. So, it is advisable to consult with a website development company. Now, let’s get started! If you want to grow your website traffic, create content similar to what’s already working or trending. The best way to identify which type of content attracts the most traffic is by looking at your top landing pages and popular post types. To find the best performing landing pages on your website, you need to go to the publisher’s report. You can do this by selecting Publishers from the top menu, and the first report will be of top ...

Many businesses struggle to come up with innovative ways to increase website traffic. There is a lot of information available online, but not all of it is relevant and helps you get positive results. If you have been looking for the best ways to optimise your website to increase traffic, here are the top five ways to yield results. 1. Keyword Research  You must include relevant keywords in your content to make it searchable. Keywords should be used in a natural flow, not forced into the content to degrade its quality. It is essential to include keywords in all types of content, like the page title, meta description, URL, headers, etc. Numerous tools are available online for keyword research such as SEMrush, Ahrefs, etc. These sites also show what keywords competitors use, related keywords, etc. 2. Create quality content  Posting content regularly isn't going to help anymore. You need to create content that can cut through the noise. In fact, informative and memorable content i...

User intent has been an old player for content marketing that has been in the limelight before 2008, but now this focus has become more prominent because of technological advancements. In reality, it is perhaps currently one of the most crucial aspects of marketing online. What exactly is user search intent?  It is not enough to insert some keywords into a blog post and expect it to rank in search results in the present-day scenario. It’s all about what the user is looking for. There was a time when users had to go through pages upon pages to find specific information. Nowadays, users rarely see page two since they find relevant information on page one. This is a result of user intent. Many searches focus on at least four-word phrases. These are often referred to as “long-tail keywords.” It guides the search engine to find specific information based on a particular topic. This is something that a cross-platform app development company can’t really help you with, but digital markete...

  Readwhere Ad Exchange   strives to push the ad performance of publishers across the nation by using best ad practices and available technology. As a progression to this approach and to empower our publishers further, we are introducing chatbot RIA. This chatbot is a unique combination of automation, innovation, dedication, and a live example of our technical expertise. Before we move ahead, let’s first understand what exactly is a chatbot. It is basically a software or computer program that simulates human conversation via text or voice interactions.  Best app development companies  often develop them. Considering its ample benefits, we designed an advanced chatbot to deliver the best customer services and holistically enhance our publisher partners’ service experience.    So, what exactly this chatbot can do for you? Well, this RWADX expert can do more than you could ever imagine. This chatbot can help publishers find details pertaining to ad units,...

  Google confirms that it has finished rolling out its “November 2021 spam update”, a new search ranking algorithm update targeted at curbing spam. The company confirmed it in a tweet.  Exact details of this update were not provided, though most of us know Google regularly rolls out spam updates to maintain a high quality of search results.  This year, Google has already rolled out three spam updates, and the latest update marks the fourth algorithm update to control spammy websites.  Thanks to these updates, Google has automated systems that keep more than 99% of visits from search results free of spam.  Google’s automated systems blocked almost 25 billion spammy pages last year from being indexed in search results. Websites following Google’s webmaster guidelines should not much to worry about these updates, but it is a matter of concern for those following substandard SEO practices.  Google has a very clear definition of spam, which primarily includes lo...

  Ventures always welcome positive and fruitful changes. One such change worth mentioning here is the introduction of AMP (Accelerated Mobile Pages), a commendable step by Google to provide faster loading time for mobile websites. Google even introduced AMP as a rank booster, due to which it has now become a leading SEO trend. Importance of AMP  Today, the use of smartphones and tablets has revolutionized the way of working. This is the reason companies are heavily investing in  b2b e-commerce mobile apps . Favorable results and wide usage of implementing AMP encourage marketers to boost SEO. Page speed is a priority for time-poor users these days, and AMP efficiently caters to this requirement. Now, let’s get started with the extravagant benefits of accelerated mobile pages in context with SEO. Impact of AMP in context of SEO  Optimized browser visibility  AMP is highly beneficial for publishers across the globe. The reason is, search results exhibit AMP pages ...