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User acquisition is indeed the central metric for determining the overall success of a mobile app. High download rates won’t yield desired revenue if you don’t have active users. Brands nowadays are spending huge money to acquire users, but the true essence of this acquisition lies in engagement. Mobile app engagement and retention are two crucial metrics that provide deep insight into the success of a mobile application. Low app engagement can lead to low revenue, quashing all your business objectives. In this blog, we will talk about some powerful tips to boost your app’s user engagement. Five tips for increasing app engagement and user retention Use push notifications Users who receive personalised brand interaction are more likely to return to your mobile app. This interaction can be as simple as sending a push notification welcoming users or providing crucial information as users progress through the mobile app. Successful apps use such interaction to shape the customer journey th...

  In today's highly competitive business landscape, building a product/brand is pointless without knowing who you are building it for. This issue can be easily resolved by identifying your target audience. A target audience is a set of people that are intended to use your product or services. In this blog, we will primarily focus on identifying the target audience for mobile apps. But before you start this process, make sure you get an app developed by a reputed   smartphone app development company .    Why do you need to identify your target audience?  It is crucial to understand who your future products are meant for and which target market segment it is aimed at. This approach allows  mobile app development services  providers to narrow down their focus and features. This information will help you establish your brand in the market. Below are some key benefits of understanding your target audience. You can create products or services that can fulfil...

  User experience can decide the success and failure of a mobile app. Without an in-depth understanding of your target users' in-app behaviour, you won't be able to build a mobile product that can satisfy their needs or exceeds expectations. UX involves everything affecting a user's interaction and perception of a product. Developing a mobile app against user data facilitates creating mobile solutions that address users' pain points. This blog outlines five tips to achieve optimal mobile UX. You can also consult with a  mobile app development company in India  for the same. Error-free functionality  App developers often don't put enough effort into perfecting a mobile app's functionality, but this is the biggest mistake they make. According to a research, around 21 percent of mobile users abandon an app after one use if the app doesn't deliver a pleasant experience. Make sure your application can help users accomplish their task/goal, providing a solid motiv...