Five tips to boost your mobile app user experience

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User experience can decide the success and failure of a mobile app. Without an in-depth understanding of your target users' in-app behaviour, you won't be able to build a mobile product that can satisfy their needs or exceeds expectations.


UX involves everything affecting a user's interaction and perception of a product. Developing a mobile app against user data facilitates creating mobile solutions that address users' pain points. This blog outlines five tips to achieve optimal mobile UX. You can also consult with a mobile app development company in India for the same.


Error-free functionality 


App developers often don't put enough effort into perfecting a mobile app's functionality, but this is the biggest mistake they make. According to a research, around 21 percent of mobile users abandon an app after one use if the app doesn't deliver a pleasant experience.

Make sure your application can help users accomplish their task/goal, providing a solid motivation to download or continue using the app. Prioritise core features during the development phase and integrate mobile-friendly functionalities.


Usability 


Usability encompasses the layout of the design, information, content, and other elements that enable users to accomplish their goals within the mobile application. Help your users by clearly navigating them and helping them find what they are looking for. Make sure you remain consistent with your gestures throughout the mobile app to optimise usability. For example, if swiping down deletes an item, it should be applicable to all screens within the app.  


Ensure security and trustworthiness 


After downloading the app, users may be overwhelmed with a long list of permissions before they can use it. The permission can include asking for debit/credit card information or access to your mobile phone data. Make sure you provide transparent permission policies and allow your users to manage how their personal information is shared within the app.


By clearly outlining your business practices and policies, your users will feel more secure accepting the permissions instead of doubting them. Also, include direct links to your privacy regulations page, especially for an e-commerce app.


Personalise the UX 


Personalisation helps provide a unique and relevant user experience. Personalise the UX by leveraging user data to display user-specific content in the app. For example, you can provide users with specific retailer deals based on location. The more you can fulfil a user's needs, the more likely they will continue using the app.

Using the user's name in all communication is an easy way to do it. Try to display only hyper-relevant content to each user for the best results. Too many push notifications or irrelevant content can turn away the users.


Offer assistance 


Offer your users assistance within the app by providing various support options. Users will often look for assistance in the toolbar of an app. Try to offer multiple ways for users to receive support, such as FAQs and live chats. A smartphone app development company can also help you with the same.


Final thoughts 


Creating an optimised mobile app user experience involves multiple elements that systematically satisfy users' needs and meet your business objectives. An optimal UX needs a shift from conventional practices and the use of innovative technologies. This will help you shape the ultimate mobile UX within the periphery of a user-centric approach. To keep this work simple, it is recommended to take the help of a web and mobile app development company.

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