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User acquisition is indeed the central metric for determining the overall success of a mobile app. High download rates won’t yield desired revenue if you don’t have active users. Brands nowadays are spending huge money to acquire users, but the true essence of this acquisition lies in engagement.

Mobile app engagement and retention are two crucial metrics that provide deep insight into the success of a mobile application. Low app engagement can lead to low revenue, quashing all your business objectives. In this blog, we will talk about some powerful tips to boost your app’s user engagement.

Five tips for increasing app engagement and user retention

1. Use push notifications

Users who receive personalised brand interaction are more likely to return to your mobile app. This interaction can be as simple as sending a push notification welcoming users or providing crucial information as users progress through the mobile app. Successful apps use such interaction to shape the customer journey through strategic initiatives. User interaction is also a great way to re-engage users who have dropped out of the conversion funnel. Also, make sure you use the best mobile cross platform framework for smooth functioning.

2. Efficient onboarding

Though it seems pretty simple, not all apps initiate an efficient onboarding process. Make the onboarding process simple; otherwise, users may abandon your app. You can achieve it by reducing the number of steps to create an account or sign up. Offer feature education throughout the onboarding process to educate users on the app’s functionality, but don’t bombard them with information. Educate through action to reveal the primary gestures in the mobile app experience. A smartphone app development company can assist you with the same.

3. Offer and incentivisation program

If your business model allows you to extend some loyalty program, it’s always better to capitalise on it. Not only do these programs incentivise users, but loyalty programs also make users feel important or valuable to a brand.

Apps that offer an in-app purchasing model will benefit from time-sensitive discounts, whereas freemium apps can always incentivise users with usage-based rewards instead of monetary ones.

4. In-app messages

The more aligned your mobile app experience is with a user’s preferences and needs, the more likely a user will continue using your product or services. Brands utilising in-app messages to communicate with users can witness high user retention.

In-app messages are notifications that may not require immediate action but are essential. These notifications can include warnings, version upgrades, payment failures, etc. Not every message you send will be relevant to each user, so it is better to segment your audience to ensure circulating relevant information.

5. Encourage two-way communication

Consumers not just want a relationship with a brand, but they appreciate being valued. This is why you should always encourage two-way communication. These messages help apps collect valuable feedback, solve customer problems, and improve overall functionality.

The added advantage of such open communication is that users can convey their issues before posting a negative review in the app store. This allows you to track and rectify issues timely before they affect future downloads.

Closing thoughts

In the present-day scenario, the goal should not only be to increase app downloads but to retain users. So don’t just focus on user acquisition but also pay attention to app engagement and user retention. Converting users to loyal customers will always help you in increasing average lifetime value (LTV) and generate more revenue. With the above considerations, you can easily achieve this. Make sure you get the app developed by a reliable web and mobile app development company.