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For the past few years, the world of Search Engine Optimisation has faced some challenges, mainly because of the constant Google Updates. Getting the topmost ranking on the search engine is the ultimate goal of all SEOs. However, the SEO game has changed dramatically in the past few years. So, having your website shine among the crowd is extremely difficult now. With "Rank 0" or "Position 0", winning this game can become quite easy. It is because this rank is Google SERP's highest organic ranking result. Featured snippets can help you achieve it. If you are looking for the best ways to optimise your website, then continue reading!   1. Importance of featured snippets  Featured snippets offer many benefits. If you can utilise them properly, you can get high authority, increased traffic, and improved SEO. Let's see what exactly they can do in detail. Featured snippets can help you get more clicks. These snippets allow gaining a high number of clicks from the o...

High-quality and informative content is a key to digital marketing success. After all, the saying ‘Content is King’ wasn’t coined for nothing. Delivering excellent content is a subtle way to help readers find the information they are looking for. But the question remains how to make the most out of it? Content is a valuable resource for every website if it is well managed, optimised, updated, and repurposed efficiently. In fact, apps with the best cross-platform framework 2022 and high-quality content have the best chances to compete in the online market. However, without purpose or aim, the ‘thing’ that’s meant to be ‘king’ can become unmanageable and overwhelming. So, how to manage your content properly? The answer is content audit. What is a content audit?  A content audit is a well-organised documentation of all your website content, allowing you to analyse, repurpose and optimise existing content for maximum growth. Once you have collated all your content, now is the time to a...

Marketing and developing a software product are equally important. Yes, we are talking about mobile application marketing here, which helps build an audience that can turn potential customers later on. Unfortunately, there is no shortcut or a single way to conduct a successful mobile app marketing campaign because a lot depends on your business and target audience. Make sure you use the best app development software for android and ios before starting any campaign. Here are the top five ways to grow your mobile app traffic. 1. Pre-launch campaign Your campaign should start before the actual mobile app release and continue for a significant span after the launch. Get it developed by the best android app development company. You must put in constant marketing efforts as the mobile application you have launched will compete with numerous apps with each passing day. Your app and marketing efforts must be unique to attract the target audience. 2. Advanced strategic planning Initiate a mob...

  Landing pages are the essence of online marketing campaigns, so why are they underutilized? The primary reason why businesses don’t use landing pages is that they aren’t fully aware of how to set them up. Landing pages are critical to the success of your lead generation campaigns, and in this blog, we will discuss how to find top performing landing pages. This is something where a pwa development company can’t provide you guidance as they focus on mobile apps. So, it is advisable to consult with a website development company. Now, let’s get started! If you want to grow your website traffic, create content similar to what’s already working or trending. The best way to identify which type of content attracts the most traffic is by looking at your top landing pages and popular post types. To find the best performing landing pages on your website, you need to go to the publisher’s report. You can do this by selecting Publishers from the top menu, and the first report will be of top ...

Many businesses struggle to come up with innovative ways to increase website traffic. There is a lot of information available online, but not all of it is relevant and helps you get positive results. If you have been looking for the best ways to optimise your website to increase traffic, here are the top five ways to yield results. 1. Keyword Research  You must include relevant keywords in your content to make it searchable. Keywords should be used in a natural flow, not forced into the content to degrade its quality. It is essential to include keywords in all types of content, like the page title, meta description, URL, headers, etc. Numerous tools are available online for keyword research such as SEMrush, Ahrefs, etc. These sites also show what keywords competitors use, related keywords, etc. 2. Create quality content  Posting content regularly isn't going to help anymore. You need to create content that can cut through the noise. In fact, informative and memorable content i...

User intent has been an old player for content marketing that has been in the limelight before 2008, but now this focus has become more prominent because of technological advancements. In reality, it is perhaps currently one of the most crucial aspects of marketing online. What exactly is user search intent?  It is not enough to insert some keywords into a blog post and expect it to rank in search results in the present-day scenario. It’s all about what the user is looking for. There was a time when users had to go through pages upon pages to find specific information. Nowadays, users rarely see page two since they find relevant information on page one. This is a result of user intent. Many searches focus on at least four-word phrases. These are often referred to as “long-tail keywords.” It guides the search engine to find specific information based on a particular topic. This is something that a cross-platform app development company can’t really help you with, but digital markete...

  Readwhere Ad Exchange   strives to push the ad performance of publishers across the nation by using best ad practices and available technology. As a progression to this approach and to empower our publishers further, we are introducing chatbot RIA. This chatbot is a unique combination of automation, innovation, dedication, and a live example of our technical expertise. Before we move ahead, let’s first understand what exactly is a chatbot. It is basically a software or computer program that simulates human conversation via text or voice interactions.  Best app development companies  often develop them. Considering its ample benefits, we designed an advanced chatbot to deliver the best customer services and holistically enhance our publisher partners’ service experience.    So, what exactly this chatbot can do for you? Well, this RWADX expert can do more than you could ever imagine. This chatbot can help publishers find details pertaining to ad units,...