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Your mobile app must get moderated to become available for download on the App Store, regardless of whether the app is new or just an update. If the App Store moderators don't find any issues with the app, the account owner will receive an email regarding this. After this, your app will be live in the App Store within a day. If the moderators find any major issue within your mobile app, they will reject it, and the same will be communicated to the owner over email. Such emails may also contain recommendations on improvement and how to fix the product. Getting your app developed by a reputed mobile app development company in India is recommended to avoid such a situation. Key reasons for Apple to reject the app and ways to avoid it Unlike its competitors, the Apple App store takes app publishing quite seriously. That is why while building an iOS app, you should meet Apple's requirements and quality criteria. Below are the top reasons why the Apple App Store may reject your app. ...

Creating high-quality content that can drive organic traffic to your website can be challenging. Many English ninjas may be able to write decent content, but they often fail at writing content that can drive SEO results. The primary goal of SEO writing is to create content that can attract new clients while retaining the old ones. Once you have the proper framework and guidelines, this complex task can become simpler.     In this blog, we will share some latest SEO writing techniques and best practices that you can follow this year to get magical SEO results. Continue reading for the powerful SEO content writing tips. Identify your target audience and call to action  Before you think about the structural elements of writing a good SEO article, consider your target audience and what action you want them to take. You must understand the persona of your target audience and where they stand on the funnel—top, middle, or bottom. This is a critical evaluation process befor...

  In this digital era, when people want to find something, be it a service or a product, the first thing they do is an online search. 'Google it' has become a norm nowadays. Gone are the days when people would refer to printed marketing materials or the Yellow Pages to find a service, making the entire search process hassle-free. However, this ease of putting things online has its own drawback; your content gets lost in the pool of information. Search engines can be precise for users who know exactly what they are looking for but narrowing down the options can become tricky when it comes to general search. So, how to tackle this problem? Identify keyword cannibalisation  It's quite simple to identify possible keyword cannibalisation issues on your website. Generally, searching for the lines of "Domain + keywords" will give you the information you are looking for. You will get a list of results, but are they the ones you want? Is the blog you posted three years ago...

For the past few years, the world of Search Engine Optimisation has faced some challenges, mainly because of the constant Google Updates. Getting the topmost ranking on the search engine is the ultimate goal of all SEOs. However, the SEO game has changed dramatically in the past few years. So, having your website shine among the crowd is extremely difficult now. With "Rank 0" or "Position 0", winning this game can become quite easy. It is because this rank is Google SERP's highest organic ranking result. Featured snippets can help you achieve it. If you are looking for the best ways to optimise your website, then continue reading!   1. Importance of featured snippets  Featured snippets offer many benefits. If you can utilise them properly, you can get high authority, increased traffic, and improved SEO. Let's see what exactly they can do in detail. Featured snippets can help you get more clicks. These snippets allow gaining a high number of clicks from the o...

High-quality and informative content is a key to digital marketing success. After all, the saying ‘Content is King’ wasn’t coined for nothing. Delivering excellent content is a subtle way to help readers find the information they are looking for. But the question remains how to make the most out of it? Content is a valuable resource for every website if it is well managed, optimised, updated, and repurposed efficiently. In fact, apps with the best cross-platform framework 2022 and high-quality content have the best chances to compete in the online market. However, without purpose or aim, the ‘thing’ that’s meant to be ‘king’ can become unmanageable and overwhelming. So, how to manage your content properly? The answer is content audit. What is a content audit?  A content audit is a well-organised documentation of all your website content, allowing you to analyse, repurpose and optimise existing content for maximum growth. Once you have collated all your content, now is the time to a...

Marketing and developing a software product are equally important. Yes, we are talking about mobile application marketing here, which helps build an audience that can turn potential customers later on. Unfortunately, there is no shortcut or a single way to conduct a successful mobile app marketing campaign because a lot depends on your business and target audience. Make sure you use the best app development software for android and ios before starting any campaign. Here are the top five ways to grow your mobile app traffic. 1. Pre-launch campaign Your campaign should start before the actual mobile app release and continue for a significant span after the launch. Get it developed by the best android app development company. You must put in constant marketing efforts as the mobile application you have launched will compete with numerous apps with each passing day. Your app and marketing efforts must be unique to attract the target audience. 2. Advanced strategic planning Initiate a mob...

  Landing pages are the essence of online marketing campaigns, so why are they underutilized? The primary reason why businesses don’t use landing pages is that they aren’t fully aware of how to set them up. Landing pages are critical to the success of your lead generation campaigns, and in this blog, we will discuss how to find top performing landing pages. This is something where a pwa development company can’t provide you guidance as they focus on mobile apps. So, it is advisable to consult with a website development company. Now, let’s get started! If you want to grow your website traffic, create content similar to what’s already working or trending. The best way to identify which type of content attracts the most traffic is by looking at your top landing pages and popular post types. To find the best performing landing pages on your website, you need to go to the publisher’s report. You can do this by selecting Publishers from the top menu, and the first report will be of top ...