Your mobile app must get moderated to become available for download on the App Store, regardless of whether the app is new or just an update.
If the App Store moderators don't find any issues with the app, the account owner will receive an email regarding this. After this, your app will be live in the App Store within a day.
If the moderators find any major issue within your mobile app, they will reject it, and the same will be communicated to the owner over email. Such emails may also contain recommendations on improvement and how to fix the product. Getting your app developed by a reputed mobile app development company in India is recommended to avoid such a situation.
Key reasons for Apple to reject the app and ways to avoid it
Unlike its competitors, the Apple App store takes app publishing quite seriously. That is why while building an iOS app, you should meet Apple's requirements and quality criteria. Below are the top reasons why the Apple App Store may reject your app. Continue reading to know more.
Apps with evident performance issues and multiple bugs become primary reasons for rejection.
It will likely get rejected if the app interface is incomplete or too complex. Apple will likely reject your app if you fail to meet the recommended interface requirements or design guidelines.
2. Non-compliance with store requirements
The App store has proper App store guidelines describing specific requirements for app publishing. You can go through it on Apple's official website. Before you submit an app to the app store, reviewing these requirements and checking your app for compliance is critical.
This factor commonly includes fraudulent, false, or misleading titles, information, and icons copied from other popular apps. It also covers content rights to third-party content.
If your app contains any sensitive content, the app description should notify potential users about it. When users try to download such an app, it must request their age first. Developers must mark appropriate age ratings to avoid rejection.
5. Unauthorised access to user data
In the year 2021, Apple changed its advertising policy. In order to collect data for ad campaigns, your app must request permission from users to track their activity. You will be able to use the user data only after their approval.
You must be able to sell digital content exclusively through in-app purchases. Digital content includes in-app music, subscriptions, and upgraded access to features. Your app must not pressurise users to take additional actions to unlock features or content, for example, leave a review, rate, or install another app.
Suppose your mobile app is designed specifically for children, and you want to distribute it to a particular category in the App store. In that case, you should first request or collect personal data about users (including name, email address, photos, location, etc.). Make sure you provide accurate and clear privacy details in the English language. An ios app development services provider can also help you with this.
What should you do if your app gets rejected?
Despite all your efforts, if your iOS app gets rejected anyway, you review the errors and file an appeal. Study the reason for the rejection carefully and correct the mentioned errors. In addition to the issues marked by the Apple moderators, check your app thoroughly with all development aspects. Whenever you build apps for ios and android, keep the above points in mind to avoid rejection by the app store.
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