5 SEO Tips for News Websites

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News websites keep breaking news every second, but their number is relatively high. Why do you think your news website will rank at the top position? It is not just the informative news article that will do the magic for you, but there is one more thing you need the most, i.e., SEO. You need to know the best ways to optimise your website to conquer the world of online journalism. 

In this blog, we will describe the SEO techniques for news websites. So, are you ready to start winning the traffic sweepstakes? Continue reading! 

1.  Make your site easily browsable 

News websites tend to have thousands of pages as they publish news articles every second related to exciting events happening across the globe. So, try not to make a mess out of your news website. Make sure your website contains a search bar to facilitate an easy search for information. Try including pagination or infinite scroll, as both work best in their own ways. Use categories or tags for systematic segregation of content along with Breadcrumbs. 

2. Optimise 

On-page SEO for news sites is quite straightforward. All you need is high-quality articles optimised for search engines and users. The first step towards optimising a news website is keyword research. Many tools are also available for this. Try to embed keywords in page titles, meta descriptions, page URLs, H1 tags, image filenames, and anchor text, along with their placement in regular news content. Also, avoid posting duplicate content, as Google can penalise your website for this. 

3. Build relevant links 

As with every other website, your news portal will also need backlinks. Where can you get these links? You can easily get these backlinks by citing your news article somewhere as a source or posting a non-spammy link in the comments. But keep in mind both quality and quantity. You can also submit your news articles on content directories and popular forums. This can give a thumping boost to your website ranking. It is recommended to consult with a pwa development company for the same.  

4. Keep your site operational  Your site must work fast if you want to keep your readers updated about the world’s hottest events. Every error and every bug kill the user experience, but you can avoid them by improving your site loading speed. You can try optimising your images, minimising page code, and using fewer redirects and content delivery networks. Also, make your site mobile-friendly. You can take advice from a web and mobile app development company for this.  5. Use social media 

Social media platforms are a very news-friendly and economical source of content dissemination. You can redirect a lot of traffic from your social media handles to your website if you post regularly. This will also help you build a presence on different online portals. These are more interactive portals, so you can expect to grow user engagement here.

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