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User acquisition is indeed the central metric for determining the overall success of a mobile app. High download rates won’t yield desired revenue if you don’t have active users. Brands nowadays are spending huge money to acquire users, but the true essence of this acquisition lies in engagement. Mobile app engagement and retention are two crucial metrics that provide deep insight into the success of a mobile application. Low app engagement can lead to low revenue, quashing all your business objectives. In this blog, we will talk about some powerful tips to boost your app’s user engagement. Five tips for increasing app engagement and user retention Use push notifications Users who receive personalised brand interaction are more likely to return to your mobile app. This interaction can be as simple as sending a push notification welcoming users or providing crucial information as users progress through the mobile app. Successful apps use such interaction to shape the customer journey th...

  In today's highly competitive business landscape, building a product/brand is pointless without knowing who you are building it for. This issue can be easily resolved by identifying your target audience. A target audience is a set of people that are intended to use your product or services. In this blog, we will primarily focus on identifying the target audience for mobile apps. But before you start this process, make sure you get an app developed by a reputed   smartphone app development company .    Why do you need to identify your target audience?  It is crucial to understand who your future products are meant for and which target market segment it is aimed at. This approach allows  mobile app development services  providers to narrow down their focus and features. This information will help you establish your brand in the market. Below are some key benefits of understanding your target audience. You can create products or services that can fulfil...

  User experience can decide the success and failure of a mobile app. Without an in-depth understanding of your target users' in-app behaviour, you won't be able to build a mobile product that can satisfy their needs or exceeds expectations. UX involves everything affecting a user's interaction and perception of a product. Developing a mobile app against user data facilitates creating mobile solutions that address users' pain points. This blog outlines five tips to achieve optimal mobile UX. You can also consult with a  mobile app development company in India  for the same. Error-free functionality  App developers often don't put enough effort into perfecting a mobile app's functionality, but this is the biggest mistake they make. According to a research, around 21 percent of mobile users abandon an app after one use if the app doesn't deliver a pleasant experience. Make sure your application can help users accomplish their task/goal, providing a solid motiv...

Your mobile app must get moderated to become available for download on the App Store, regardless of whether the app is new or just an update. If the App Store moderators don't find any issues with the app, the account owner will receive an email regarding this. After this, your app will be live in the App Store within a day. If the moderators find any major issue within your mobile app, they will reject it, and the same will be communicated to the owner over email. Such emails may also contain recommendations on improvement and how to fix the product. Getting your app developed by a reputed mobile app development company in India is recommended to avoid such a situation. Key reasons for Apple to reject the app and ways to avoid it Unlike its competitors, the Apple App store takes app publishing quite seriously. That is why while building an iOS app, you should meet Apple's requirements and quality criteria. Below are the top reasons why the Apple App Store may reject your app. ...

Creating high-quality content that can drive organic traffic to your website can be challenging. Many English ninjas may be able to write decent content, but they often fail at writing content that can drive SEO results. The primary goal of SEO writing is to create content that can attract new clients while retaining the old ones. Once you have the proper framework and guidelines, this complex task can become simpler.     In this blog, we will share some latest SEO writing techniques and best practices that you can follow this year to get magical SEO results. Continue reading for the powerful SEO content writing tips. Identify your target audience and call to action  Before you think about the structural elements of writing a good SEO article, consider your target audience and what action you want them to take. You must understand the persona of your target audience and where they stand on the funnel—top, middle, or bottom. This is a critical evaluation process befor...

  In this digital era, when people want to find something, be it a service or a product, the first thing they do is an online search. 'Google it' has become a norm nowadays. Gone are the days when people would refer to printed marketing materials or the Yellow Pages to find a service, making the entire search process hassle-free. However, this ease of putting things online has its own drawback; your content gets lost in the pool of information. Search engines can be precise for users who know exactly what they are looking for but narrowing down the options can become tricky when it comes to general search. So, how to tackle this problem? Identify keyword cannibalisation  It's quite simple to identify possible keyword cannibalisation issues on your website. Generally, searching for the lines of "Domain + keywords" will give you the information you are looking for. You will get a list of results, but are they the ones you want? Is the blog you posted three years ago...

For the past few years, the world of Search Engine Optimisation has faced some challenges, mainly because of the constant Google Updates. Getting the topmost ranking on the search engine is the ultimate goal of all SEOs. However, the SEO game has changed dramatically in the past few years. So, having your website shine among the crowd is extremely difficult now. With "Rank 0" or "Position 0", winning this game can become quite easy. It is because this rank is Google SERP's highest organic ranking result. Featured snippets can help you achieve it. If you are looking for the best ways to optimise your website, then continue reading!   1. Importance of featured snippets  Featured snippets offer many benefits. If you can utilise them properly, you can get high authority, increased traffic, and improved SEO. Let's see what exactly they can do in detail. Featured snippets can help you get more clicks. These snippets allow gaining a high number of clicks from the o...